The Swansea Your Premier City campaign is being run by City Centre Management in association with the Business Improvement District to raise awareness of the city's distinctiveness, and attract and retain visitors to the City Centre.

The campaign has already gained the backing of South Wales Evening Post through dedicated features being run to promote the City Centre, along with many successful personalities who support the campaign.  In addition, radio sponsorship with the Wave is running throughout with the aim of drive home key messages about our City Centre reminding people why Swansea is great place.

Whether your looking for a great family day out, a place to shop for brands you wont find anywhere else, or enjoy the experience of dining out in the fantastic choice of restaurants or bars we have to offer – Swansea's got it all.

Although we recognise Swansea is a great destination for all these things, we realise that the campaign has to add value to our visitors' experience, and that's why over the next year there will be a series of events, festivals and speciality markets to attract people into the city, making Swansea their choice of destination.